Create a single watch. Change a child's story.
We invite Swiss maisons to contribute a pièce unique to the 2026 sale — a singular timepiece interpreting the theme A Touch of Orange.
A Touch of Orange.
Orange — the color of Terre des hommes — symbolizes warmth, energy, creativity, joy and openness. A color that conveys activity and optimism.
The concept is intentionally simple. An orange stitch, a hand, a stamped logo, a strap. Our aim is to create a distinctive, highly visible moment — while offering each brand the opportunity to contribute and stand out with elegance, true to its own codes and craftsmanship.
One brand. One vision. One piece unique.
A meaningful platform, professionally produced.
Curated showcase
Your piece is presented in the Salle Robert at the Nouveau Musée Bienne, an elegant cultural setting.
Expanded media reach
Significantly expanded 2026 media plan including international watch press and editorial coverage.
Storytelling space
Each timepiece is given space, light and significance — its origin and story shared with depth.
Collector preview
Exclusive preview at the Art du Temps boutique ahead of the sale, for registered bidders.
Trusted beneficiary
100% of net proceeds benefit Terre des hommes — ZEWO-certified, 82% of donations to projects.
Brand resonance
Align your maison with a credible, growing initiative rooted in Swiss watchmaking's home.
In good company.
Among collectors and brand partners of the 2025 edition.
Confirm by 1 September 2026.
We will share the contribution brief, calendar, photography and communication kit with confirmed maisons.
Express interest →